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Aggregate Industries

Client: Full Rotation
Category: corporate video, corporate 3d, product 3d

Commissioned by Full Rotation to create a 3d animated video showing various water tight products from Aggregate Industries. I started this project off by finding an actual building site location around the area of the O2 Arena via Google maps and gathered information on scale, textures, geographic position and surrounding architecture. I took this information and built a 3d landscape that represented the area well and began creating textures for various environment elements.
Animation was fairly technical with lots of objects entering screen and building on and off along with camera animation that had to feel dynamic yet not distracting. I used a technique to cut into surfaces so that I could show the inside workings of how the clients products work.
Texturing quality was key to this project and I spent time making sure the elements across the building site didn’t look brand new but used.
Once all animation was signed off and rendered the overlays of the products were created and animated in After Effects for each section.