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3d animated video for your website explained

Thinking about getting an animated video for your website? Dont quite understand it? Read on!

Let’s start by looking at the image above. I see a beautiful kitchen diner looking out toward a stunning view of the surrounding landscape and the ocean. If you hadn’t seen the image above then you would of been reliant on my words to describe it and your imagination which we all have varying levels of would of filled in the gaps and created a picture for us. That’s no bad thing, I mean we all love reading, be that in bed at night, tucking in to your favorite novel, or maybe the newspaper on the train . But the fact remains that your imagination has to fill in the gaps, and from person to person this creates somewhat of a problem when trying to explain your service, product or company profile. Each person will have a different view of any of these category’s based on your description. This could be positive, negative or indifferent and can you afford that kind of uncertainty?

But what does the sink in this kitchen look like ? and just how far around the building does the balcony go?
So an image is great but it’s still just an image, you could add multiple images for your viewers but I don’t know about you but I don’t want to be sifting through images all day in the hope that there is one that feeds my deepest desires !

Enter video! Animated video to be precise, no lets be really precise 3D animated video!
If you don’t already know, 3D animation or 3d animated video doesn’t mean you have to wear silly glasses to watch it, ok it’s called 3d in the cinema and I know that’s confusing but trust me when offered a 3d animation service it isn’t with silly glasses, it is just the name of the process used.

Enter video!

Animated video to be precise, no lets be really precise 3D animated video!
If you don’t already know, 3D animation or 3d animated video doesn’t mean you have to wear silly glasses to watch it, ok it’s called 3d in the cinema and I know that’s confusing but trust me when offered a 3d animation service it isn’t with silly glasses, it is just the name of the process used.

3D animation is created in a 3D animation software such as Autodesk Maya. In fact most movies you see with some kind of impossible or difficult to film effect has probably been created by a team of 3D artists using Maya (among other software’s) that create 3d models like a building for example,  they then texture it using photography (which is like wrapping an image around the 3d model), light it using cgi lighting (often from referenced photography using high dynamic range images or HDRI) animate it or add physically computed  destruction to it and then either they animate a camera from within the software or they use ‘tracked’ cameras which are cameras in the 3d software that have been given the positional information from a real cameras movement and lens.

But not all 3D animation is being used for big movies these days. For many years the same software and the same kind of artists have been creating all sorts of videos for all sorts of clients and it can be quite affordable if you compare it to a print campaign for instance. I have known print campaigns to go into the upper tens of thousands if not 100’s of thousands.

So what are the benefits of a 3D animated video?

Lets say you’ve got a product or you have created a new product and you want to tell everybody about it to generate interest, funding or grow your audience and create a buzz.
Actually lets go one further, lets say your product is ‘almost’ ready or in the early stages of development, why wait to show it off ? Get that interest going now, get some early orders in, show the money people how its going to work and above all show your clients or target audience you mean business! You will surely of put aside some budget for advertising or marketing, put it to good use, get an animation of your product !
Once your animation is ready it will most likely be ready in any format you want it in, in fact multiple formats plus you can ask the 3d studio or freelancer for high resolution images of it too! it’s win win!
But why 3D?
Scenario: You show me a picture of your product and I’m like “cool looks nice how does it work?”  Then you have to start explaining or you can say watch this!

I am amazed, I am informed and I enjoyed myself and I email the link to Bob and his team as I know they are interested in this product .

The process (if you go to the right studio, like ours – plug plug) is simple. You will be dealing with professionals that have been doing this for years and seen every product, service and explainer video come and go. It’s like getting in a builder that really knows his (or her) stuff, you are in good hands, they come recommended and they have built hundreds of extensions or kitchens over the years.
Much like working with a builder there is an initial conversation about your needs, a planning stage with drawings and a building stage. After this you start to look at the finish of the whole thing
and once you have chosen the look that you or your team like you sign it off and it moves into the finishing stages. It is that simple, again -if you work with the right studio.

To conclude

  • 3d animated video doesn’t use silly glasses.
  • 3D animated video gives you the ability to market or advertise your product either before or after it exists.
  • 3D animation allows you to show your product or service to your audience in a way that only 3D animation can.
  • It’s cheaper than a large print campaign and depending on your project may be much cheaper than you think.
  • You can show it off everywhere, email, social media or you can show it on TV (if you have the budget)
  • 3D projects can be updated over and over
  • 3D animated video grabs your attention

 

This 3d animated video goes one step further. It’s known as a 360 video which means you can use your mouse to scroll around the screen and look around. If you view it on a mobile device you can physically move your device around and look around the scene! You can also pause the video at any time and still look around, which is pretty cool.

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